FOR SERVICE BUSINESSES READY TO SCALE
Your Business Should Work Even When You Are Not
Imagine not having to chase every lead or remember every follow-up.
The system handles all of that for you.
Certified Marketing Automation Specialist - Libre Academy
TOOLS I BUILD WITH
Leads Come In, But Some Go Quiet
You have a website. You have social media. Inquiries come in. But somewhere between that first message and a confirmed booking, things slow down.
Follow-ups get delayed. Leads go quiet. No-shows happen with nothing in place to bring them back. The online presence is there. The process behind it is not.
The Gap Is Costing You More Than You Realize
When follow-up depends on your memory and manual effort, results become inconsistent. Your busiest periods mean slower responses. Slower responses mean lost leads.
The time you spend on repetitive tasks like sending reminders, chasing replies, and rescheduling appointments is time that could go toward the work that actually moves your business forward.
There Is a Better Way to Handle This
What I build is not a generic template applied to whoever comes next. It is a system mapped around your workflow, your offer, and how your clients actually move through your process.
Once it is set up, it handles the follow-ups, the reminders, and the booking confirmations consistently. Things keep moving even when you are not actively managing them. It starts with a Discovery Call where I learn how your business actually works.
What the Right System Does for You
You Get Your Time Back
No more sending follow-ups one by one or manually updating where each lead stands. The system handles the repetitive side of your process so your working hours go toward the work that actually needs you.
More Bookings, Less No-Shows
Consistent follow-up means fewer leads go cold before they book. Automated reminders mean more people show up to appointments they already agreed to. More of the right conversations actually happen.
No Constant Mental Juggling
Once the system is set up, it runs the same way every time. Every lead gets the right follow-up at the right moment - without you having to remember, check, or manage it manually.
Runs in the Background
When you are with a client, offline, or asleep - the system is still working. Leads are being followed up. Appointments are being confirmed. Nothing stops just because you did.
What I Build and Deliver
Every project is scoped differently. Some businesses need a complete solution, while others only need help with a specific funnel, workflow, or campaign.
Depending on your goals, your project may include the following:
Strategy & Planning
A customized strategy built around your business goals, customer journey, and current process, creating a clear roadmap before implementation begins.
Integrated Campaign Planning
A campaign plan that aligns every touchpoint—from lead capture to follow-up—so your marketing works as one connected experience.
Funnel Design & Mapping
A visual blueprint of your customer journey, mapping every stage from awareness to conversion before anything is built.
Landing Page Design & Build
Landing pages, booking pages, forms, and thank-you pages designed to guide visitors toward taking the next step.
Email & SMS Automation
Automated email and SMS sequences that nurture leads, send reminders, follow up consistently, and help recover missed opportunities.
Workflow Automation
Behind-the-scenes workflows that connect your tools, automate repetitive tasks, and keep your lead management running smoothly.
Performance & Optimization
Every project is thoroughly tested before launch to ensure everything works as intended. For businesses that need ongoing support, performance can be monitored and refined through continuous optimization and analytics.
30-Day Post-Launch Support
For implementation projects, support doesn't end at launch. If something breaks or behaves unexpectedly within the first 30 days after launch, I'll fix it at no additional cost, so you're never left figuring it out on your own.
How It Works
Discover
We start with a Discovery Call to understand your business, goals, and workflow. After the call, you'll receive a personalized automation roadmap. We'll review it together before moving forward.
Build
Once we're aligned, I build the solution we've scoped together, tailored to your business and workflow. Throughout the build, I'll keep you updated until everything is ready to launch.
Launch
Everything is tested before launch to ensure it works as intended. Implementation projects include 30 days of post-launch support, with ongoing optimization available separately.
About Me
Hi, I’m Elle!
I'm a Certified Marketing Automation Specialist, trained through Libre Academy, helping service-based businesses build systems that convert leads, streamline operations, and reduce repetitive manual work.
My background as a licensed Civil Engineer shaped the way I approach every project, with an emphasis on structure, process, and systems thinking. Today, I apply that same mindset to designing marketing automation tailored to the way each business works.
Beyond marketing automation, I enjoy creating digital tools and templates that help people stay organized, simplify their workflows, and build better systems. I'm always exploring new ways to turn ideas into practical solutions that make work a little easier.
Portfolio and Case Studies
A look at the systems I design and build.
MEDICAL SPA
An Expansion-Ready Marketing Automation Build for Glow Theory Skin Studios
One coordinator was handling every booking, follow-up, and patient reminder by hand. This project built the automation system that replaced that manual operation and gave the business a foundation it could scale from.
Additional Sample Works
Standalone landing page builds covering specific parts of the conversion process, each designed
Estimate Request Landing Page
A project inquiry landing page where visitors submit details such as location, scope, measurements, and optional attachments. Designed to make requesting an estimate simple and convenient, with follow-up handled automatically.
Booking Funnel for Free Roof Inspection
A conversion-focused booking funnel that helps homeowners schedule a free roof inspection with ease. Built to encourage more completed appointments through a clear and seamless booking experience.
Consultation Booking Landing Page
A booking-focused landing page that lets visitors schedule a free consultation with ease. Built to manage appointments smoothly and capture inquiries without manual back-and-forth.
Lead Capture Landing Page – Workout Plan
A lead capture landing page where visitors enter their name and email to receive a free one-month workout plan. Helps grow an email list while delivering immediate value.
Frequently Asked Questions
Primarily for service-based businesses - whether you operate a physical location like a clinic or trades business, or run things entirely online as a coach or consultant. If you are getting inquiries but your follow-up and booking process is still largely manual, this is built for that. That said, if your business looks different but the problem feels familiar, I would still love to hear from you.
The call runs up to 60 minutes. I use that time to understand your business - your offer, how you currently handle inquiries, your goals, and where things are breaking down. After the call, I put together a strategy document tailored to your situation and schedule a second call to walk you through it together before any decisions are made.
Pricing depends on the scope of the project, which is why the Discovery Call comes first. Once I understand what needs to be built, I put together a clear proposal before any work begins. No surprise costs.
That is completely fine. The Discovery Call is a conversation first, not a commitment to hire. You will walk away with a clearer picture of your situation - and you can decide from there whether you want to move forward, come back when the timing is right, or take a different direction entirely.
Yes. Before handover, I walk you through everything - what is running, how to make sense of what you are seeing, and what to do if something needs adjusting. The goal is for you to feel confident and in control of your own system, not handed something you have to figure out on your own.
Automation feels complicated when it is set up without a clear strategy behind it. What I build is designed around your specific business and workflow - not a generic template. And because I walk you through everything before handover, you are not figuring it out on your own after the fact.
Let's Look at What Your Business Actually Needs
It starts with a conversation about your business, what is not working yet, and what we can build to fix it.
Let’s Stay Connected
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