For home improvement and service-based pros

Turn Online Interest Into a Clear Next Step Without Extra Time Online

Let a simple system handle your leads and showcase your work, so you can spend less time managing inquiries and more time on your projects.

You’re great at what you do. But the online side of your business?

That’s a whole different job you never signed up for.

And yet it always ends up on your plate.

Does any of this sound familiar?

Juggling multiple roles

Handling messages, projects, and finding new clients all at once leaves little room for growth.

Scattered online presence

Prospects have to scroll through social media or multiple pages to see your work and testimonials.

Past efforts haven’t paid off

Posting on social media or trying DIY solutions hasn’t brought consistent leads.

Follow-up challenges

Keeping track of interested leads and guiding them toward the next step feels overwhelming.

I get it.

Keeping clients happy while trying to grow your business can feel overwhelming.

The goal isn’t more tools.

It’s having something simple in place that handles inquiries, shows your work clearly, and supports your business in the background, without adding more to your plate.

The good news?

You’re already getting attention online.

Instead of letting people browse or bounce, we design focused landing pages that turn interest into action.

All while you focus on running your business.

How It All Comes Together

It’s not about adding more tasks to your day.


The real difference comes from a landing page that clearly presents your work, captures inquiries, and guides visitors toward the next step.

Capture Leads

Consistently attract and organize potential clients automatically.

Showcase Work

Highlight your projects and client testimonials at a glance.

Guide Visitors

Answer key questions and help prospects take the next step.

Automate Follow-Ups

Thoughtful follow-up emails that respond to inquiries, set expectations, and keep leads engaged, without you having to manually chase every message.

With everything in one place, potential clients can explore your work and engage easily.

This makes connecting with qualified leads simple and predictable.

It can let you focus on the work you love, without worrying about missed opportunities.

Introducing

The Crafted Landing Page System

A done-for-you landing page designed to capture leads, showcase your projects, and make it easy for prospects to reach out.

What’s Included:

Strategy & Mapping

I map out how potential clients move from first visit to inquiry, so your landing page and follow-ups work together with a clear purpose.

Wireframe

You review and approve the layout before the build starts, ensuring the flow fits your business.

Copywriting

Clear, audience-focused messaging for your landing page and key follow-up steps that encourage inquiries.

Landing Page Build

A clean, responsive landing page built from the approved layout and designed to guide visitors toward taking action.

Automations Setup

Automated follow-ups and lead tagging that organize inquiries and nurture prospects after they submit the form.

Exclusive Bonuses:

30-Day Post-Launch Support

Minor edits, questions answered, and hands-on help to ensure your landing page system runs smoothly after launch.

Project Tracking Template (Notion)

A simple, optional template to help keep project and client details in one place.

Is This Right for You?

You're in the right place if you:

  • Want a steady, reliable system that brings in qualified leads

  • Can share project details, photos, and essential information for your landing page

  • Value a clean, professional online presence that reflects the quality of your work

  • Understand that results come from being visible and using your landing page consistently

This might not be the best fit if you:

  • Expect instant results without putting your landing page out there

  • Don’t want to provide assets, project info, or collaborate during setup

  • Enjoy the DIY process and want to build everything yourself at your own pace

  • Prefer a ready-made template you can plug in quickly rather than custom-built work

How It Works

A simple, done-for-you process from audit to launch.

Audit

We review your current landing page or online setup, identify gaps, and clarify your goals to create a clear plan for improving conversions.

Build

I design and build your landing page system, including the page itself, supporting steps, and automations, all tailored to your business.

Launch

We finalize everything together, and your landing page goes live, capturing leads, showcasing your work, and guiding visitors automatically.

About Me

Hi, I’m Elle!

I started as a civil engineer, enjoying hands-on work and seeing projects come to life. Over time, I realized I wanted to help business owners manage the digital side of their business more smoothly.

Working on-site showed me how projects really run and the challenges owners face every day, juggling clients, timelines, and online visibility. Simple landing pages paired with thoughtful systems became my solution.

Now, I design custom landing pages that act like a reliable assistant, capturing leads, guiding inquiries, and presenting your work professionally. Behind the scenes, I set up simple automations and digital tools to help you stay organized and follow up without extra effort.

Landing Page I've Thoughtfully Created

A look at landing pages and systems I’ve designed and built

While I specialize in service-based businesses, these examples show how I design landing pages that guide visitors to take action across different industries

Frequently Asked Questions

A Few Questions You Might Have

Do I need a website already?

No. Your landing page can work on its own as your main lead-capturing page, or it can be connected to your existing website if you already have one.

I don’t have any landing pages yet. Will this still work for me?

Absolutely. We’ll review your current online presence and create a landing page system aligned with your goals to help capture leads and showcase your work effectively.

I’m not tech-savvy. Will I be able to manage it?

Yes. I handle the setup and automations for you, and the 30-day post-launch support ensures you have guidance every step of the way.

What happens during the audit call?

We review your current setup, talk through your goals, and outline how a focused landing page and supporting automations can solve your specific challenges.

What happens after the 30 days of support?

You’ll have a fully functional landing page system and the confidence to use it on your own. If you’d like ongoing help, we can discuss additional support, but everything is designed to run smoothly without constant management.

Let Your Online Presence Work for You

Take the first step toward a system designed to guide visitors, capture leads, and turn interest into action without relying on endless scrolling or manual follow-ups.

To provide quality and personal attention, I take on a limited number of projects each month.

Reserve your free audit today and see how your current setup can start working smarter for you.